April 2014

Considering a top-to-bottom home makeover? Start from the ground up by enhancing the appearance of your concrete patio or garage floor! Desert Rose Concrete Coatings offers affordable solutions to give plain concrete flooring a facelift. This can extend the life of your concrete surfaces and increase the value of your home.

"We can do solid color, light fleck and designs, including simulated flagstone, Tuscany stain, brick or simulated cool deck," says owner Lucas Izzo. In addition to a visual upgrade, concrete coating insulates to drop the surface temperature by 10 to 15 degrees. Coated concrete is also stain-resistant and easier to clean and maintain. When done correctly, Lucas recommends sealing every five years. Desert Rose guarantees a top-quality job with a two-year guarantee or five-year warranty.

Although patios and garage floors are common locations for coating application, any concrete surface can be beautified, including walkways, driveways or interior spaces. Colors are mixed on site so the customer can see and choose the shades that will best suit their dcor. Desert Rose operates in the West Valley, doing both residential and commercial concrete coating.

Desert Rose Concrete Coating started in 1989, shortly after Lucas' father Mark Izzo moved to the Valley from Rhode Island. Mark learned about concrete coating at a State Fair exposition booth, and then Mark and his cousin began working in Sun City with only one pickup truck. Their focus on honest customer service and a job well done paid off! The business has since expanded to include five trucks and even more family involvement.

The business has been family-owned and operated from its beginnings 21 years ago, and Desert Rose takes family business to a whole new level. The company is run by 10 family members, including Mark, Lucas and Lucas' wife, Amy. Mark and Lucas handle sales while Amy manages the administrative side of the business. Lucas also works with his cousins on the actual coating jobs.

Desert Rose's family style offers a personal approach within the construction industry. Lucas explains, "When you hire Desert Rose, you're hiring me. We don't sub-contract." Desert Rose offers in-person estimates and explanations for all their projects. "No deposits or upfront payments are required. The customer pays on completion of the work," adds Lucas.

Your home is a valuable asset, so it is important to know what to expect when hiring any outside company for home improvements. "We recommend that homeowners check with their homeowner's association and Better Business Bureau before hiring any contractor," says Lucas. Desert Rose is licensed, bonded and insured. They are also listed with the BBB, several HOAs and PORA with no recorded complaints.

Desert Rose contributes to the local economy by buying all of their products and materials in town. "We get hardware supplies from the local True Value store and all our mixing products are made locally." Desert Rose sources their coatings from Arizona Polymer, another family-run company. Besides supporting local businesses, Desert Rose also sponsors five local softball teams.

Desert Rose has many satisfied customers in the West Valley and customer referrals are their main way of finding new business. They are happy to provide references from previous and repeat customers. When you are ready to update your tired concrete surfaces, call Desert Rose Concrete Coatings for a free estimate. Contact Lucas and Amy at 623-853-9051 or visit Desert Rose online at www.thedesertrose.com.

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Desert Rose Concrete Coatings Adds Beauty to Patios, Driveways, Garage Floors and More

April 2012

When considering a home remodel, some homeowners are at a loss when it comes to their plain, boring concrete. Did you know you can get the look of stone without the messy, expensive and time consuming replacement? Desert Rose Concrete Coatings offers affordable solutions to enhance the look of your concrete floor. This will add life to your concrete and value to your home. Since 1988, family-owned and operated Desert Rose Concrete Coatings has been in business. Founded by Mark and Roseanne Izzo, the company has been beautifying homes across the West Valley with the help of their son Lucas Izzo and his wife, Amy. After 15 years, Lucas and Amy assumed ownership of Desert Rose Concrete Coatings while working with his cousins Justin and Brandon. Amy operates the office and offers free estimates, while the rest of the family handles the technical aspects.

Desert Rose Concrete Coatings can enhance patios, walkways, driveways, pool decks and garage floors. They custom-mix all their colors right on the job so that you can choose the shades that best suit your needs.

"We can do solid color, light fleck and designs, including simulated flagstone, Tuscany stain, color fusion stain or simulated cool deck," says Lucas. "In addition to the visual beauty of the enhancements, the coating can drop the surface temperature 10 to 15 degrees because it insulates. It's also stain resistant, which makes it easier to clean and maintain.

While garages, walkways and patios are common areas to coat, coating is not limited to just these locations. "Any concrete surface can be beautified," says Lucas.

Desert Rose Concrete Coatings offers free in-person estimates and explanations of their projects. "Customer service is our No. 1 priority," explains Lucas. "When you hire Desert Rose, you're hiring me; we do not subcontract. Concrete coatings is all we do. We do not diversify into other areas as we feel it's most important to concentrate on our area of expertise." Lucas also knows the extreme heat and sun the Valley endures, so Desert Rose Concrete Coatings uses products specifically designed for the area's weather conditions. "We don't take any shortcuts," he says. "We buy our coating from Arizona Polymer. Their coating is designed to withstand extreme temperatures of an Arizona summer."

Desert Rose Concrete Coatings is licensed, bonded and insured. The company is also listed with the Better Business Bureau, several HOAs and the Property Owners and Residents Association (PORA).

Lucas warns that it's important that homeowners use a contractor who is licensed, bonded and insured. "Contractors are licensed for your protection," he says. "The Arizona Registrar of Contractors can order licensed contractors to correct defective work, but there is no similar recourse against unlicensed contractors who fall outside the jurisdiction of the agency. We recommend that homeowners check with their homeowner's association and the Better Business Bureau before hiring any contractor."

Desert Rose Concrete Coatings has had numerous satisfied customers throughout the West Valley with many of their customers coming from referrals, and the company is happy to furnish references. If you have concrete, you can make it beautiful by calling Desert Rose Concrete Coatings at 623-853-9051 or by visiting them online at www.thedesertrose.com.